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Cracking the HCP Social Code
The pandemic has accelerated social media usage and import for HCPs. Social media has gone from a secondary media option to primary communications channel and a strategic perspective for reaching and persuading HCPs. LiveWorld and DHC Group will share research findings and implications from both HCPs and marketers to reveal how far HCPs have come and what marketers need to do to in response, including:

- A detailed look at which channels are the right ones depending on your goals
- Results of how marketers performed on the DHC/LiveWorld HCP Social Media Quiz
- Identification of key knowledge gaps and how it's impacting success in HCP social marketing now

Expert pharma marketer Chad Parizman (formerly Pfizer) will join Danny Flamberg (LiveWorld) and Mark Bard (DHC Group) to discuss the results of the just-completed HCP research and implications for the future.

Jun 22, 2021 01:00 PM in Eastern Time (US and Canada)

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