This webinar will dig into the insights from recent HCP channel preference research coupled with a survey of pharma marketers. Healio Strategic Solutions and the DHC Group have released topline data from the first wave of a planned longitudinal look and in this webinar Mark Bard (Co-Founder, The DHC Group) and Adrienne Stevens Ed.D, (VP, Head of Scientific Strategy, Healio) will discussed the implications of the research findings.
For example, survey responses from 70 pharmaceutical executives confirmed that over half (57%) agree that the acceleration of digital transformations and strategies often attributed to the pandemic era is here to stay. A lesser group (29%) contend that while there was a temporary acceleration, they are seeing a shift back towards pre-pandemic thinking.
Register now to join us for this 45 minute webinar.