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Engaging HCP Digital Influencers
Digital opinion leaders have emerged during the pandemic as a new class of HCP influencers responding to the growing demand for peer-to-peer interaction and real-time consultation. Unconnected to big pharma and attracting huge numbers of followers, DOLs are driving clinical, scientific and practical content and conversations about disease states, treatments, diagnostics and medications.

- In this webinar you'll be introduced to a sampling of these potent new HCP influencers.
- Subject Matter Experts will share a methodology for vetting and evaluating their relative influence, and reveal tactics for engaging them in branded and unbranded promotion.
- A panel discussion of thought leaders will provide context and applications of proposed approaches.

Jan 12, 2022 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Christine Franklin.